Connecting 10ninety XML to WordPress means your property listings are entered once, in your CRM, and appear on your website automatically. Dev Mizan’s property importer keeps them in sync on a schedule using the XML feed method, with photos, prices and statuses included. It works with Houzez and other popular real estate themes.
10ninety is UK estate agency software that can export listings as an XML feed.
How the 10ninety XML to WordPress import works
10ninety XML publishes your listings as an XML feed: one file, available at a URL, that contains every live property. The importer downloads that feed on a schedule, reads each property in it and matches it to your website by its reference. Properties that are new to the feed are created and changed ones are updated, keeping your website identical to what 10ninety XML publishes.
Imports run automatically: hourly on the free plan, or every five minutes on paid plans. Listings that are withdrawn in the CRM can be removed from the website automatically with the auto-delete option on the Pro plan. Listings are matched by their CRM reference, which prevents duplicates even if a title or price changes.
What gets imported from 10ninety XML
- Reference, title and full description
- Price, currency and rent frequency
- Status (for sale, to let, sold, let agreed or off-plan)
- Property type, bedrooms, bathrooms and size
- Location: city, area or community, plus map coordinates
- Photos, floor plans, video and virtual tour links
- Features and amenities
- Assigned agent and branch
Each field is mapped to the matching field in your theme. Custom fields can be mapped too, so property search filters, maps and agent pages all use the imported data.
Why it matters for UK agents
Buyers and tenants in the UK usually see your listings on Rightmove and Zoopla before they visit your own website. If the website still shows a property as available after it has gone sale agreed, or shows an old price, you lose trust and get wasted calls. An automatic import keeps your website in step with the same CRM that feeds the portals, so status, price and photos change everywhere at once.
Setting up 10ninety XML on your website
- Ask 10ninety XML (or your account administrator) for the XML feed URL for your branch or account.
- We map the fields to your theme and run a first import on a staging copy, so you can check real listings before anything goes live.
- Once you are happy, the schedule is switched on for the live website.
- New enquiries from property pages can also be sent back to your CRM with the listing reference attached.
What you need: The URL of your 10ninety XML XML feed, plus a username and password if the feed is protected.
Works with your WordPress theme
The 10ninety XML import is built for Houzez, and also supports themes such as WP Residence, Real Homes, Real Estate 7 and MyHome. Because the connection is separate from the design, you can redesign or change theme later without losing the integration.
Related integrations
- Acquaint CRM to WordPress
- Agency Pilot REST API to WordPress
- AgentOS to WordPress
- Alto by Vebra to WordPress
Guides
- UK estate agency CRM to WordPress: Reapit, Alto, Jupix, Street and more
- How to import properties from any CRM into WordPress
- Manual listing uploads vs automatic property sync: what it really costs
Want to see it with your own listings? Book a free demo and we will import a sample of your 10ninety XML properties into your website, or see all supported CRMs and feeds.