Connecting BLM Local Directory to WordPress means your property listings are entered once, in your CRM, and appear on your website automatically. Dev Mizan’s property importer keeps them in sync on a schedule using the local directory (file upload) method, with photos, prices and statuses included. It works with Houzez and other popular real estate themes.
BLM is the bulk-load file format introduced by Rightmove. Many UK CRMs can still export .blm files with their photos, which makes it a reliable fallback when there is no API.
How the BLM Local Directory to WordPress import works
With BLM Local Directory, your CRM uploads property files (usually zipped with their photos) to a folder on your server, typically over FTP. The importer picks up each new upload, unpacks it, imports or updates the properties and archives the processed files. This method is robust: if the website is busy or offline, the files simply wait in the folder until the next run.
Imports run automatically: hourly on the free plan, or every five minutes on paid plans. Listings that are withdrawn in the CRM can be removed from the website automatically with the auto-delete option on the Pro plan. Listings are matched by their CRM reference, which prevents duplicates even if a title or price changes.
What gets imported from BLM Local Directory
- Reference, title and full description
- Price, currency and rent frequency
- Status (for sale, to let, sold, let agreed or off-plan)
- Property type, bedrooms, bathrooms and size
- Location: city, area or community, plus map coordinates
- Photos, floor plans, video and virtual tour links
- Features and amenities
- Assigned agent and branch
Each field is mapped to the matching field in your theme. Custom fields can be mapped too, so property search filters, maps and agent pages all use the imported data.
Why it matters for UK agents
Buyers and tenants in the UK usually see your listings on Rightmove and Zoopla before they visit your own website. If the website still shows a property as available after it has gone sale agreed, or shows an old price, you lose trust and get wasted calls. An automatic import keeps your website in step with the same CRM that feeds the portals, so status, price and photos change everywhere at once.
Setting up BLM Local Directory on your website
- Create the upload folder and FTP account on your hosting, and send the details to your CRM provider.
- We map the fields to your theme and run a first import on a staging copy, so you can check real listings before anything goes live.
- Once you are happy, the schedule is switched on for the live website.
- New enquiries from property pages can also be sent back to your CRM with the listing reference attached.
What you need: An FTP or SFTP folder on your hosting that your CRM provider can upload files to.
Works with your WordPress theme
The BLM Local Directory import is built for Houzez, and also supports themes such as WP Residence, Real Homes, Real Estate 7 and MyHome. Because the connection is separate from the design, you can redesign or change theme later without losing the integration.
Related integrations
Guides
- UK estate agency CRM to WordPress: Reapit, Alto, Jupix, Street and more
- How to import properties from any CRM into WordPress
- Manual listing uploads vs automatic property sync: what it really costs
Want to see it with your own listings? Book a free demo and we will import a sample of your BLM Local Directory properties into your website, or see all supported CRMs and feeds.