Connecting Property Finder (PF Expert / MyCRM) to WordPress means your property listings are entered once, in Property Finder (PF Expert / MyCRM), and appear on your website automatically. Dev Mizan’s property importer keeps them in sync on a schedule using the API or XML feed method, with photos, prices and statuses included. It works with Houzez and other popular real estate themes.
Property Finder is the UAE’s best-known property portal, and PF Expert / MyCRM is its CRM for agencies.
How the Property Finder (PF Expert / MyCRM) to WordPress import works
Depending on what your Property Finder (PF Expert / MyCRM) account offers, the importer connects through its API or an XML feed export. We confirm the best route with your account during setup. Either way the result is the same: on each scheduled run, new Property Finder (PF Expert / MyCRM) listings are created on your website and changed ones are updated.
Imports run automatically: hourly on the free plan, or every five minutes on paid plans. Listings that are withdrawn in the CRM can be removed from the website automatically with the auto-delete option on the Pro plan. Listings are matched by their Property Finder (PF Expert / MyCRM) reference, which prevents duplicates even if a title or price changes.
What gets imported from Property Finder (PF Expert / MyCRM)
- Reference, title and full description
- Price, currency and rent frequency
- Status (for sale, to let, sold, let agreed or off-plan)
- Property type, bedrooms, bathrooms and size
- Location: city, area or community, plus map coordinates
- Photos, floor plans, video and virtual tour links
- Features and amenities
- Assigned agent and branch
- Permit details (where your CRM provides them)
Each field is mapped to the matching field in your theme. Custom fields can be mapped too, so property search filters, maps and agent pages all use the imported data.
Why it matters in Dubai and the UAE
Dubai inventory moves quickly: off-plan launches, price changes and units going under offer can happen in a single day. Advertised listings also need the correct permit details. When your website imports directly from the CRM, every listing carries the same reference, price, status and permit information your team publishes to the portals, so your website never falls behind Property Finder or Bayut.
Setting up Property Finder (PF Expert / MyCRM) on your website
- Share your Property Finder (PF Expert / MyCRM) account details for the API or data feed. We will confirm which one to use.
- We map the fields to your theme and run a first import on a staging copy, so you can check real listings before anything goes live.
- Once you are happy, the schedule is switched on for the live website.
- New enquiries from property pages can also be sent back to your CRM with the listing reference attached.
What you need: Access to your Property Finder (PF Expert / MyCRM) account details for the API or feed. We help you find exactly what is needed.
Works with your WordPress theme
The Property Finder (PF Expert / MyCRM) import is built for Houzez, and also supports themes such as WP Residence, Real Homes, Real Estate 7 and MyHome. Because the connection is separate from the design, you can redesign or change theme later without losing the integration.
Related integrations
Guides
- How to sync Dubai property listings from your CRM to WordPress
- Off-plan property websites: features Dubai buyers expect
- How to import properties from any CRM into WordPress
- Manual listing uploads vs automatic property sync: what it really costs
Want to see it with your own listings? Book a free demo and we will import a sample of your Property Finder (PF Expert / MyCRM) properties into your website, or see all supported CRMs and feeds.