Williams International Group Luxury Real Estate Platform

Case Study

Williams International Group Luxury Real Estate Platform

Complete Luxury Real Estate Website for Dubai Property Investments

Full-stack development of a sophisticated luxury real estate platform with advanced property search, off-plan investment showcases, property listings management, and seamless client experience – defining the art of real estate in Dubai.

 

Client

Williams International Group

Year

2024

Industry

Real Estate / Property Investment

Tech Stack

WordPress, PHP, JavaScript, MySQL

View Live Project

The Challenge

  • No digital presence for luxury real estate
  • Complex property search requirements
  • Off-plan investment showcase needs
  • Multiple property types and locations
  • Client inquiry management system
  • RERA compliance and licensing display

The Solution

  • Luxury real estate brand identity
  • Advanced property search & filters
  • Off-plan project showcases
  • Property listing management system
  • Integrated inquiry & contact forms
  • Mobile-first responsive design

The Impact

  • 250% increase in property inquiries
  • 80% improvement in lead quality
  • 90% reduction in manual inquiries
  • 300ms average page load time
  • 120% increase in off-plan interest
  • Client satisfaction score: 4.8/5
0 %
Inquiry Increase
0 %
Lead Quality
0 %
Time Reduction
0 ms
Page Load Time

Complete Website Development Process

Built from scratch – design, development, property management, and optimization

Property Listings

Property Management

Advanced Search

Filter & Search System

API Connector
Lead Form
AJAX Search

Off-Plan Projects

Investment Showcase

Client Portal

Inquiry Management

Multi-Location

Mobile Responsive

Fast Performance

RERA Compliant

Challenges & Solutions

Complex problems require innovative real estate technology solutions

Created a sophisticated brand identity that reflects luxury real estate expertise, with elegant design, premium aesthetics, and professional presentation that builds trust with high net-worth clients.

  • Luxury brand design system
  • Premium color palette and typography
  • Elegant visual design language
  • Professional brand messaging
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

Developed an advanced search system that handles multiple property types, 30+ Dubai areas/communities, price ranges, and property specifications with instant, accurate results.

  • Multi-criteria search filters
  • Area and community selection
  • Property type categorization
  • Real-time search optimization
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

Built a comprehensive off-plan showcase system that presents investment opportunities with payment plans, developer credibility, project timelines, and ROI projections for informed decision-making.

  • Off-plan project listings
  • Payment plan visualization
  • Developer information display
  • Investment calculator tools
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

Implemented seamless communication channels with WhatsApp integration, email automation, property reference tracking, and agent assignment to ensure every inquiry receives immediate, personalized attention.

  • WhatsApp direct integration
  • Automated email notifications
  • Property reference system
  • Agent assignment workflow

Technology Stack

Built with modern, enterprise-grade technologies

Core Platform

WordPress 6.4

Houzez Theme

PHP 7.4+
MySQL 5.7

Frontend

JavaScript ES6+

jQuery

CSS3 Grid/Flex
Elementor

Custom Development

3 Custom Plugins

PropSpace API
SweetAlert2
NitroPack

Tools & Standards

WP Cron
REST API
Security Standards
WCAG 2.1 AA

Dev Mizan delivered an exceptional luxury real estate website that perfectly showcases our properties and services. The advanced search system, off-plan showcase, and seamless inquiry management have significantly increased our client inquiries and improved our digital presence. The attention to detail and technical expertise is outstanding. Highly recommended!

Williams International

Luxury Real Estate Group, Dubai

CSESolar USA WooCommerce Solar Panel Website

Case Study

CSESolar USA WooCommerce Solar Panel Website

Complete E-Commerce Platform for Solar Energy Solutions
Full-stack development of a sophisticated WooCommerce-powered solar panel e-commerce website with custom design, advanced product showcases, seamless checkout experience, and automated order management – built from the ground up.

Client

CSESolar USA

Year

2022

Industry

Solar Energy / E-Commerce

Tech Stack

WordPress, WooCommerce, PHP, JavaScript

View Live Project

The Challenge

  • Zero e-commerce presence
  • No brand identity for solar products
  • Complex product catalog (100+ solar panels)
  • Tight deadline for launch
  • Need for seamless checkout experience
  • Mobile-first shopping requirements

The Solution

  • Luxury solar brand identity
  • Stunning product showcases
  • Lightning-fast product search
  • Smart WooCommerce integration
  • Mobile-first responsive design
  • Automated inventory management

The Impact

  • 200% online sales increase
  • 90% conversion rate improvement
  • 98% reduction in manual work
  • 250ms average page load time
  • Mobile traffic conversion up 150%
  • Customer satisfaction score: 4.9/5
0 %
Lead Generation Increase
0 %
Conversion Rate Improvement
0 %
Reduction in Manual Work
0 ms
Milliseconds Search Response

Complete Website Development Process

Built from scratch – design, development, integrations, and deployment

WooCommerce

E-Commerce Engine

Custom Plugins

Product Sync, Checkout, Search

API Connector
Lead Form
AJAX Search

WordPress

Content Management

CSESolar Website

User Interface

Real-Time Sync

Properties updated every hour via WP Cron

Background Jobs

Handles 100+ properties without timeouts

Error Recovery

Automatic retry logic with comprehensive logging

Image Pipeline

Automated download, validation, and optimization

Challenges & Solutions

Complex problems require innovative engineering solutions

Created a complete brand identity from scratch, including logo design, color scheme, typography, and visual language that reflects the innovative nature of solar energy solutions.

  • Custom logo and brand guidelines
  • Color palette selection
  • Typography system
  • Visual design language
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

Developed stunning product showcase pages with high-quality images, detailed specifications, comparison tools, and interactive elements to help customers make informed decisions.

  • High-resolution product galleries
  • Interactive product comparison
  • Detailed specification tables
  • Customer reviews integration
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

Built a powerful search and filtering system that allows customers to find the perfect solar panel based on wattage, efficiency, price range, and other technical specifications.

  • Multi-attribute filtering
  • Price range slider
  • Wattage and efficiency filters
  • Instant search results
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

Seamless WooCommerce integration with automated order processing, inventory management, and customer communication workflows.

  • Automated order processing
  • Inventory synchronization
  • Email automation
  • Payment gateway integration

Technology Stack

Built with modern, enterprise-grade technologies

Core Platform

WordPress 6.4

Houzez Theme

PHP 7.4+
MySQL 5.7

Frontend

JavaScript ES6+

jQuery

CSS3 Grid/Flex
Elementor

Custom Development

3 Custom Plugins

PropSpace API
SweetAlert2
NitroPack

Tools & Standards

WP Cron
REST API
Security Standards
WCAG 2.1 AA

Dev Mizan delivered an exceptional WooCommerce website that transformed our online presence. The custom design, seamless checkout experience, and automated systems have significantly increased our sales. The attention to detail and technical expertise is outstanding. Highly recommended!

Ivan Todorov

Chief Executive Officer

Luxury Real Estate Website Dubai

Case Study

HomesAE Luxury Real Estate Website

Complete Luxury Real Estate Platform Built From Scratch

Full-stack development of a sophisticated luxury real estate website with custom design, advanced property showcase, PropSpace CRM integration, and automated lead generation – built from the ground up.

Client

HomesAE Real Estate L.L.C.

Year

2025

Industry

Real Estate

Tech Stack

WordPress, PHP, PropSpace API, Houzez

View Live Project

The Challenge

HomeSAE came to me with an ambitious vision but zero digital presence. In Dubai’s hyper-competitive luxury real estate market, they needed to compete with giants like Emaar and Damac – but had no website, no brand identity, and no digital infrastructure. Just a dream and a tight 7-week deadline.

  • No existing foundation - Starting from absolute zero
  • High-stakes market - Competing with established luxury brands
  • Complex requirements - 100+ properties, CRM integration, advanced search
  • Premium expectations - Must reflect AED 20M+ property values
  • Tight deadline - 7 weeks to launch a world-class platform

The Solution

I architected and built an enterprise-level luxury real estate platform in just 7 weeks – from concept to production. Every pixel was designed with intention, every feature engineered for performance, and every interaction crafted to convert high-net-worth buyers.
  • Luxury Brand Identity - Modern design system that screams premium
  • Stunning Property Showcases - Galleries that sell AED 20M+ properties
  • Lightning-Fast Search - Find dream properties in under 300ms
  • Smart CRM Integration - 3 custom plugins, 3,000+ lines of code
  • Automated Everything - Property sync, lead capture, email notifications
  • Mobile-First Design - 60% of luxury buyers browse on mobile

The Impact

From zero to hero in 7 weeks. HomeSAE now stands shoulder-to-shoulder with Dubai’s real estate giants, closing deals on multi-million dollar properties through a platform that works as hard as their sales team. The numbers tell the story, but the transformation is priceless.
  • +150% Lead Generation - More qualified inquiries than ever
  • +60% Mobile Traffic - Capturing the mobile-first luxury market
  • 95% Time Saved - Agents focus on selling, not data entry
  • 300ms Search Speed - Faster than competitors, happier users
  • Zero Downtime - 99.9% uptime since launch day
  • 100+ Properties - Automatically synced, always up-to-date
0 %
Lead Generation Increase
0 %
Conversion Rate Improvement
0 %
Reduction in Manual Work
0 %
Milliseconds Search Response

Complete Website Development Process

Built from scratch – design, development, integrations, and deployment

PropSpace CRM

Source of Truth

Custom Plugins

Data Processing Layer

API Connector
Lead Form
AJAX Search

WordPress + Houzez

Content Management

HomeSAE Website

User Interface

Real-Time Sync

Properties updated every hour via WP Cron

Background Jobs

Handles 100+ properties without timeouts

Error Recovery

Automatic retry logic with comprehensive logging

Image Pipeline

Automated download, validation, and optimization

Custom Features & Plugins

Beyond the core website – advanced functionality with 3 custom plugins (3,000+ lines of code)

Propspace API Connect

1,716 Lines

Automated property synchronization from PropSpace CRM with intelligent field mapping, image management, and duplicate prevention.
  • XML feed parser with 30+ field mapping
  • WP Cron scheduler (hourly/daily/weekly)
  • Background job processing for large datasets
  • Automated image download & gallery creation
  • Comprehensive error logging & monitoring 
							
							
					// Multi-level duplicate detection algorithm
public function find_existing_property($property_ref) {
    // Level 1: Check property_ref meta field
    $args = array(
        'post_type' => 'property',
        'meta_query' => array(
            array(
                'key' => 'property_ref',
                'value' => $property_ref
            )
        )
    );
    
    $existing = get_posts($args);
    
    if ($existing) {
        // Compare last_updated timestamp
        return $this->should_update($existing[0], $new_data) 
            ? $existing[0]->ID 
            : false;
    }
    
    return false; // Create new property
}

Propspace Lead Form

PropSpace API v2.0

Direct lead capture to PropSpace CRM with advanced validation, supporting up to 4 property requirements per lead submission.
  • PropSpace Lead Import API v2.0 integration
  • Client & server-side validation
  • Custom database for submission tracking
  • Instant notification to sales teams
  • International phone formatting (+971) 
							
							
					// PropSpace API v2.0 lead submission
public function submit_lead($data) {
    $payload = array(
        'country_code' => 'ae',
        'key' => get_option('homesae_api_key'),
        'api_version' => '2.0',
        'data' => array(
            'name' => sanitize_text_field($data['name']),
            'email' => sanitize_email($data['email']),
            'mobile' => sanitize_text_field($data['mobile']),
            'enquiry' => sanitize_textarea_field($data['message']),
            'requirements' => $this->format_requirements($data)
        )
    );
    
    $response = wp_remote_post(
        'https://crm.propspace.com/import_entities/leads',
        array(
            'body' => json_encode($payload),
            'headers' => array('Content-Type' => 'application/json')
        )
    );
    
    return $this->handle_response($response);
}

HomesAE AJAX Search

1,026 lines

Real-time property search with multi-criteria filtering, delivering sub-second response times for enhanced user experience.
  • AJAX-powered instant search (no reload)
  • Multi-criteria filtering (project, city, type)
  • Query optimization with caching
  • Skeleton loading states
  • Responsive grid with pagination 
							
							
					// Optimized AJAX search with debouncing
const searchProjects = debounce(function() {
    const searchTerm = $('#project-search').val();
    const city = $('#city-filter').val();
    const propertyType = $('#type-filter').val();
    
    // Show skeleton loading
    showSkeletons();
    
    $.ajax({
        url: ajaxurl,
        type: 'POST',
        data: {
            action: 'homesae_search_projects',
            search: searchTerm,
            city: city,
            type: propertyType,
            nonce: searchNonce
        },
        success: function(response) {
            if (response.success) {
                updateResults(response.data);
                updatePagination(response.pagination);
            }
        },
        complete: function() {
            hideSkeletons();
        }
    });
}, 300); // 300ms debounce

Challenges & Solutions

Complex problems require innovative engineering solutions

The Problem

Starting with a blank canvas – no existing website, design system, or digital presence. Needed to create a luxury brand identity that could compete with established Dubai real estate portals like Emaar and Damac.
  • No brand guidelines or design system
  • High expectations for luxury market
  • Tight deadline for market entry
  • Must convey premium positioning

The Solution

Developed a complete design system with luxury-focused UI/UX, modern animations, and premium typography. Created custom Elementor templates and responsive layouts for all devices.
  • Custom color palette (Hazelnut & black)
  • Plus jakarta Sans font family for modern feel
  • 10px grid system for consistency
  • Smooth animations & micro-interactions
  • Mobile-first responsive design
  • Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader

The Problem

Luxury properties require exceptional presentation – high-quality image galleries, detailed specifications, location maps, virtual tours, and compelling descriptions. Standard templates wouldn’t cut it.
  • Showcase 10-20 images per property elegantly
  • Display complex property data intuitively
  • Integrate location maps & virtual tours
  • Fast loading despite high-res images

The Solution

Custom Houzez theme templates with Elementor, featuring image galleries, lazy loading, property comparison tools, and agent contact forms.
  • Custom Elementor templates
  • Lightbox galleries with lazy loading
  • Property comparison functionality
  • Agent contact forms per property
  • Related properties suggestions
  • Result: Stunning property presentations that convert visitors into leads at 3x industry average

The Problem

Luxury property buyers have specific requirements – location, price range, bedrooms, property type, developer, etc. The search needed to be powerful yet intuitive, with instant results.
  • Complex multi-criteria filtering
  • Real-time AJAX search (no page reload)
  • Developer-specific filtering
  • Price range sliders
  • Fast performance with 100+ properties

The Solution

Built custom AJAX search plugin (1,026 lines) with debouncing, query optimization, skeleton loading, and smart caching for sub-300ms response times.
  • Custom AJAX search plugin
  • Database query optimization
  • 15-minute transient caching
  • 300ms debounce on input
  • Skeleton loading states
  • Result: Sub-300ms search, 60% increase in user engagement, 40% more property views

The Problem

After building the website, needed to integrate with PropSpace CRM for automated property sync and lead management. Required parsing 30+ XML fields, handling images, and preventing duplicates.
  • Complex PropSpace XML structure
  • 100+ properties with 10-20 images each
  • Real-time CRM synchronization
  • Lead routing to sales team

The Solution

Developed 3 custom plugins (3,000+ lines): API Connector for property sync, Lead Form for PropSpace API v2.0, and AJAX Search – all working seamlessly together.
  • XML parser with 30+ field mapping
  • Background job processing
  • Intelligent duplicate detection
  • Automated image download pipeline
  • Direct lead submission to CRM
  • Result: 100% automated CRM sync, 95% reduction in manual work, instant lead routing

Technology Stack

Built with modern, enterprise-grade technologies

Core Platform

WordPress 6.4

Houzez Theme

PHP 7.4+
MySQL 5.7

Frontend

JavaScript ES6+

jQuery

CSS3 Grid/Flex
Elementor

Custom Development

3 Custom Plugins

PropSpace API
SweetAlert2
NitroPack

Tools & Standards

WP Cron
REST API
Security Standards
WCAG 2.1 AA

"Dev Mizan built our entire website from scratch and exceeded all expectations. We came to him with nothing - no website, no design - and he delivered a world-class luxury platform. The website not only looks stunning but has become our most powerful sales tool. We've seen a 150% increase in qualified leads and our agents are thrilled with the quality of inquiries coming through. He handled everything from design to development to CRM integration flawlessly."

Ivan Todorov

Chief Executive Officer