Case Study
HomesAE Luxury Real Estate Website
Complete Luxury Real Estate Platform Built From Scratch
Full-stack development of a sophisticated luxury real estate website with custom design, advanced property showcase, PropSpace CRM integration, and automated lead generation – built from the ground up.
Client
HomesAE Real Estate L.L.C.
Year
2025
Industry
Real Estate
Tech Stack
WordPress, PHP, PropSpace API, Houzez
The Challenge
HomeSAE came to me with an ambitious vision but zero digital presence. In Dubai’s hyper-competitive luxury real estate market, they needed to compete with giants like Emaar and Damac – but had no website, no brand identity, and no digital infrastructure. Just a dream and a tight 7-week deadline.
- No existing foundation - Starting from absolute zero
- High-stakes market - Competing with established luxury brands
- Complex requirements - 100+ properties, CRM integration, advanced search
- Premium expectations - Must reflect AED 20M+ property values
- Tight deadline - 7 weeks to launch a world-class platform
The Solution
I architected and built an enterprise-level luxury real estate platform in just 7 weeks – from concept to production. Every pixel was designed with intention, every feature engineered for performance, and every interaction crafted to convert high-net-worth buyers.
- Luxury Brand Identity - Modern design system that screams premium
- Stunning Property Showcases - Galleries that sell AED 20M+ properties
- Lightning-Fast Search - Find dream properties in under 300ms
- Smart CRM Integration - 3 custom plugins, 3,000+ lines of code
- Automated Everything - Property sync, lead capture, email notifications
- Mobile-First Design - 60% of luxury buyers browse on mobile
The Impact
From zero to hero in 7 weeks. HomeSAE now stands shoulder-to-shoulder with Dubai’s real estate giants, closing deals on multi-million dollar properties through a platform that works as hard as their sales team. The numbers tell the story, but the transformation is priceless.
- +150% Lead Generation - More qualified inquiries than ever
- +60% Mobile Traffic - Capturing the mobile-first luxury market
- 95% Time Saved - Agents focus on selling, not data entry
- 300ms Search Speed - Faster than competitors, happier users
- Zero Downtime - 99.9% uptime since launch day
- 100+ Properties - Automatically synced, always up-to-date
0
%
Lead Generation Increase
0
%
Conversion Rate Improvement
0
%
Reduction in Manual Work
0
%
Milliseconds Search Response
Complete Website Development Process
Built from scratch – design, development, integrations, and deployment
PropSpace CRM
Source of Truth
WordPress + Houzez
Content Management
HomeSAE Website
User Interface
Real-Time Sync
Properties updated every hour via WP Cron
Background Jobs
Handles 100+ properties without timeouts
Error Recovery
Automatic retry logic with comprehensive logging
Image Pipeline
Automated download, validation, and optimization
Custom Features & Plugins
Beyond the core website – advanced functionality with 3 custom plugins (3,000+ lines of code)
Propspace API Connect
1,716 Lines
Automated property synchronization from PropSpace CRM with intelligent field mapping, image management, and duplicate prevention.
- XML feed parser with 30+ field mapping
- WP Cron scheduler (hourly/daily/weekly)
- Background job processing for large datasets
- Automated image download & gallery creation
- Comprehensive error logging & monitoring
View Code Sample
// Multi-level duplicate detection algorithm
public function find_existing_property($property_ref) {
// Level 1: Check property_ref meta field
$args = array(
'post_type' => 'property',
'meta_query' => array(
array(
'key' => 'property_ref',
'value' => $property_ref
)
)
);
$existing = get_posts($args);
if ($existing) {
// Compare last_updated timestamp
return $this->should_update($existing[0], $new_data)
? $existing[0]->ID
: false;
}
return false; // Create new property
}
Propspace Lead Form
PropSpace API v2.0
Direct lead capture to PropSpace CRM with advanced validation, supporting up to 4 property requirements per lead submission.
- PropSpace Lead Import API v2.0 integration
- Client & server-side validation
- Custom database for submission tracking
- Instant notification to sales teams
- International phone formatting (+971)
View Code Sample
// PropSpace API v2.0 lead submission
public function submit_lead($data) {
$payload = array(
'country_code' => 'ae',
'key' => get_option('homesae_api_key'),
'api_version' => '2.0',
'data' => array(
'name' => sanitize_text_field($data['name']),
'email' => sanitize_email($data['email']),
'mobile' => sanitize_text_field($data['mobile']),
'enquiry' => sanitize_textarea_field($data['message']),
'requirements' => $this->format_requirements($data)
)
);
$response = wp_remote_post(
'https://crm.propspace.com/import_entities/leads',
array(
'body' => json_encode($payload),
'headers' => array('Content-Type' => 'application/json')
)
);
return $this->handle_response($response);
}
HomesAE AJAX Search
1,026 lines
Real-time property search with multi-criteria filtering, delivering sub-second response times for enhanced user experience.
- AJAX-powered instant search (no reload)
- Multi-criteria filtering (project, city, type)
- Query optimization with caching
- Skeleton loading states
- Responsive grid with pagination
View Code Sample
// Optimized AJAX search with debouncing
const searchProjects = debounce(function() {
const searchTerm = $('#project-search').val();
const city = $('#city-filter').val();
const propertyType = $('#type-filter').val();
// Show skeleton loading
showSkeletons();
$.ajax({
url: ajaxurl,
type: 'POST',
data: {
action: 'homesae_search_projects',
search: searchTerm,
city: city,
type: propertyType,
nonce: searchNonce
},
success: function(response) {
if (response.success) {
updateResults(response.data);
updatePagination(response.pagination);
}
},
complete: function() {
hideSkeletons();
}
});
}, 300); // 300ms debounce
Challenges & Solutions
Complex problems require innovative engineering solutions
Building a Luxury Brand From Zero
The Problem
Starting with a blank canvas – no existing website, design system, or digital presence. Needed to create a luxury brand identity that could compete with established Dubai real estate portals like Emaar and Damac.
- No brand guidelines or design system
- High expectations for luxury market
- Tight deadline for market entry
- Must convey premium positioning
The Solution
Developed a complete design system with luxury-focused UI/UX, modern animations, and premium typography. Created custom Elementor templates and responsive layouts for all devices.
- Custom color palette (Hazelnut & black)
- Plus jakarta Sans font family for modern feel
- 10px grid system for consistency
- Smooth animations & micro-interactions
- Mobile-first responsive design
- Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader
Property Showcase & Detail Pages
The Problem
Luxury properties require exceptional presentation – high-quality image galleries, detailed specifications, location maps, virtual tours, and compelling descriptions. Standard templates wouldn’t cut it.
- Showcase 10-20 images per property elegantly
- Display complex property data intuitively
- Integrate location maps & virtual tours
- Fast loading despite high-res images
The Solution
Custom Houzez theme templates with Elementor, featuring image galleries, lazy loading, property comparison tools, and agent contact forms.
- Custom Elementor templates
- Lightbox galleries with lazy loading
- Property comparison functionality
- Agent contact forms per property
- Related properties suggestions
- Result: Stunning property presentations that convert visitors into leads at 3x industry average
Advanced Search & Filtering System
The Problem
Luxury property buyers have specific requirements – location, price range, bedrooms, property type, developer, etc. The search needed to be powerful yet intuitive, with instant results.
- Complex multi-criteria filtering
- Real-time AJAX search (no page reload)
- Developer-specific filtering
- Price range sliders
- Fast performance with 100+ properties
The Solution
Built custom AJAX search plugin (1,026 lines) with debouncing, query optimization, skeleton loading, and smart caching for sub-300ms response times.
- Custom AJAX search plugin
- Database query optimization
- 15-minute transient caching
- 300ms debounce on input
- Skeleton loading states
- Result: Sub-300ms search, 60% increase in user engagement, 40% more property views
PropSpace CRM Integration & Automation
The Problem
After building the website, needed to integrate with PropSpace CRM for automated property sync and lead management. Required parsing 30+ XML fields, handling images, and preventing duplicates.
- Complex PropSpace XML structure
- 100+ properties with 10-20 images each
- Real-time CRM synchronization
- Lead routing to sales team
The Solution
Developed 3 custom plugins (3,000+ lines): API Connector for property sync, Lead Form for PropSpace API v2.0, and AJAX Search – all working seamlessly together.
- XML parser with 30+ field mapping
- Background job processing
- Intelligent duplicate detection
- Automated image download pipeline
- Direct lead submission to CRM
- Result: 100% automated CRM sync, 95% reduction in manual work, instant lead routing
Technology Stack
Built with modern, enterprise-grade technologies
Core Platform
WordPress 6.4
Houzez Theme
PHP 7.4+
MySQL 5.7
Frontend
JavaScript ES6+
jQuery
CSS3 Grid/Flex
Elementor
Custom Development
3 Custom Plugins
PropSpace API
SweetAlert2
NitroPack
Tools & Standards
WP Cron
REST API
Security Standards
WCAG 2.1 AA
"Dev Mizan built our entire website from scratch and exceeded all expectations. We came to him with nothing - no website, no design - and he delivered a world-class luxury platform. The website not only looks stunning but has become our most powerful sales tool. We've seen a 150% increase in qualified leads and our agents are thrilled with the quality of inquiries coming through. He handled everything from design to development to CRM integration flawlessly."
Ivan Todorov
Chief Executive Officer