21st Century Dubai
Complete Real Estate Website with 4 Custom Plugins
Full-stack development of the 21st Century Dubai real estate website with four custom Houzez plugins: Pixxi Property Importer for CRON-scheduled property sync from Pixxi CRM, Pixxi Forms for lead capture…
Client
21st Century Dubai
Year
2026
Industry
Real Estate / Brokerage
Tech Stack
WordPress, Houzez, PHP, JavaScript, Pixxi CRM
The Challenge
21st Century Dubai needed a modern real estate website with seamless CRM integration, automated property imports, advanced search capabilities, and lead capture – all built on Houzez with custom plugins to differentiate from competitors.
Property data synced manually from Pixxi CRM
No automated lead capture to CRM
Basic Houzez search lacked status and area autocomplete
Off-plan properties needed dedicated search with filters
Multiple disconnected systems requiring manual workflows
The Solution
We built the main 21st Century Dubai website and four custom plugins: Pixxi Property Importer for automatic CRON-scheduled sync, Pixxi Forms for Listing and General forms to Pixxi CRM, Houzez Banner Search with status-tab and area autocomplete, and Houzez Off-Plan Search with AJAX filtering for Community, Projects, and Property Type.
Pixxi Property Importer – CRON-scheduled property sync from Pixxi CRM
Pixxi Forms – Listing and General form submissions to Pixxi CRM
Houzez Banner Search – Status-tab + area autocomplete widget
Houzez Off-Plan Search – AJAX filtering shortcode [houzez_offplan_search]
Single integrated platform for properties, leads, and search
The Impact
21st Century Dubai now has a fully integrated real estate platform with automated property sync, instant lead capture, and advanced search experiences that drive conversions and reduce manual work.
Automated property sync via CRON – no manual imports
Leads flow directly to Pixxi CRM from forms
Faster property discovery with banner and off-plan search
Unified Houzez + Pixxi CRM workflow
Custom Plugins
Pixxi CRM Integrated
Auto Property Sync
Instant Search
Complete Website Development Process
Built from scratch – design, development, integrations, and deployment.
Discovery & Planning
Requirements, sitemap, and technical architecture
Design & Branding
UI/UX design aligned with brokerage identity
Core Development
Houzez theme setup and custom functionality
CRM Integration
Pixxi CRM sync, forms, and lead capture
Launch & Handover
Testing, deployment, and documentation
Custom Features & Plugins
Beyond the core website – advanced functionality with 3 custom plugins (+12,000+ lines of code)
Import properties and insert/update in the Houzez Theme from Pixxi CRM in automatic CRON scheduling. Set it once and your properties sync automatically.
- Scheduled imports from Pixxi CRM
- Automatic insert/update in Houzez
- WP Cron integration
- Field mapping and duplicate prevention
Challenges & Solutions
Complex problems require innovative engineering solutions
The Problem
Starting with a blank canvas – no existing website, design system, or digital presence. Needed to create a luxury brand identity that could compete with established Dubai real estate portals like Emaar and Damac.
- No brand guidelines or design system
- High expectations for luxury market
- Tight deadline for market entry
- Must convey premium positioning
The Solution
Developed a complete design system with luxury-focused UI/UX, modern animations, and premium typography. Created custom Elementor templates and responsive layouts for all devices.
- Custom color palette (Hazelnut & black)
- Plus jakarta Sans font family for modern feel
- 10px grid system for consistency
- Smooth animations & micro-interactions
- Mobile-first responsive design
Result: Premium brand presence that positions HomeSAE as a modern luxury real estate leader
Technology Stack
Built with modern, enterprise-grade technologies
Core Platform
Frontend
Custom Development
Tools & Standards
The integrated platform with Pixxi CRM and the four custom plugins has transformed our operations. Property sync is automatic, leads flow directly to our CRM, and the search experience has significantly improved conversions.
21st Century Dubai
Real Estate Brokerage
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